Search engine optimization is an effective way to drive traffic to any website if you use it properly and most companies are implementing it on their website to increase engagement.
Are you one of them? Do you want to implement SEO on your website? Are you eager to know the latest SEO trends in 2022?
Read the following article and have a proper insight into the 7 latest SEO trends to know in 2022.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of increasing the visibility of the site in various search engines like Google, Bing, etc.
The better visibility your site gets, the better the number of traffic will come to your site and the better will be your chance to attract customers. Moreover, the better your business.
SEO tricks and tactics keep changing as per the changes in the Google algorithm. So we must be aware of the latest trends to make our website rank higher and increase visibility.
The following are the 7 latest trends of SEO in 2022 which help in the qualitative and quantitative growth of the website.
Top SEO trends to know
- Search queries will be heavily impacted by voice searches
Technology has gotten better day by day. With the implementation of new technologies innovation and techniques have even become popular.
Various voice search technologies like Google assistant, Siri of apple, and Alexa of Amazon have come a long way and even become more popular among people. A survey shows that 55% of people are about to own a speaker or voice assistant by 2022.
To optimize the SEO and appear in the voice search, you have to optimize the keywords as per the voice searches. When people type, they try to abbreviate but voice searches require natural-sounding, longer-form phrases.
For example, if a person wants to know about the trends of SEO, he typically types “top SEO trends in 2022”. But in voice search, they ask “What are the top SEO trends in 2022?”
So an SEO expert must keep these things in mind and write research the keywords that are best for voice searches along with normal text searches.
- Mobile-friendliness will impact search rankings
Since Google has made mobile-friendliness an important factor for ranking, it has become the cornerstone of SEO. As Google rolls out mobile-first indexing, it is critical to optimize the content of your website for mobiles.
It is estimated that about 75% of internet users browse the internet solely via mobiles. So search engines are giving primary priority to the mobile version of content than the desktop version during ranking content.
So you have to regularly check how effective your website is for mobile users and if there are any problems with the mobile website and find out the paths to solving all these problems. Certain sites can help you to fix mobile usability issues in your website.
But you always have to keep users in your mind and ensure that the content should be optimized for that.
Besides, you have to ensure that Google can crawl the URL to make your page user-friendly. So you need to make sure that you don’t have a disallow directive in place.
Keeping this in mind and making your website mobile-friendly can help your site to rank higher.
- Long-form content will help to rank higher
Google ranks high-quality content in SERPs. Although long-form content is not a ranking factor, there is a huge relationship between longer-form content and ranking as long content displays the E-A-T policy of Google i.e. expertise, authoritativeness, and trustworthiness.
A survey by the state of content marketing report shows that long read content with more than 3000 words gets more traffic and shares than content with fewer words. They are 3.5 times more likely to achieve the backlinks than the average length content.
Google is continuously getting better at recognizing quality as it is improving its NLP algorithms. So providing comprehensive information on the targeted keyword in longer-form content gives the result in high keyword rankings and a high position on SERP.
So focusing on the longer form content with required quality and providing the audience with shareable information will keep them engaged with the content that increases traffic to your website.
- The featured snippet will be more useful
Don’t worry. You don’t have to write long-form content exclusively to rank higher. Another very brief shortcut can also help you to gain prominence on Google.
What’s that? Featured snippet!
But what is a featured snippet?
Sometimes when you type something, an answer in the form of a box comes at the top of the SERP and provides you with the required information. That is the snippet.
A good featured snippet helps the crawler to better show users the appropriate content they are looking for and provide them with a better user experience. So google loves rich-featured snippets.
A featured snippet shows a bunch of information, brief points or Q & A, etc. sometimes it may include images, product Prices, reviews, similar information, etc. to feature in the snippet one must have to follow the queries of the audience and relevant keywords.
Scoring a featured snippet is the best way to steal the traffic from the competitor and rank higher with more views.
- Content fulfilling E-A-T policy ranks higher
Google always says that content quality is necessary to rank high. But what does content quality refer to?
Good or qualitative content refers to the content fulfilling the E-A-T principle.
But what is E-A-T policy?
As an SEO or content writer, you might hear about the E-A-T policy of Google. Since Google has changed its updates, this acronym has caught the eyes of the SEO world.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is one of the guidelines used by Google to protect users from low-quality content and to ensure whether your content values the audience or not.
Besides, having backlinks from authoritative sites also helps to meet the E-A-T principle of Google.
Google always wants to provide a good user experience to the audience. So keeping the E-A-T principle in mind you have to craft your content.
- Answering the questions people also ask in your content increases the chances of being found in the SERP.
Featuring in the People also ask box helps to achieve a position above all the organic ranking sites and helps you to get more traffic from the queries of different people whose question matches your website content.
A recent study shows that the “people also ask” feature of Google now shows up for 48% of searches. So showing up on it will help you to get a prominent place in Google SERP.
To reach that place in “people also ask” you need to provide answers to all the questions that are frequently asked and long-tail question keywords in your content.
This strategy is very much effective to rank higher and increase the visibility of the website in 2022.
- AI-generated content plays a larger role in SEO
AI-generated content means content written by AI. The technology today has developed in such a way that some AI technologies can do certain activities that require human intelligence, decision making, and learning.
There are certain AI-assisted SEO content tools that are publicly available and can generate topics, titles, meta tags, meta descriptions, paragraphs, and sometimes the whole article with less input.
AI-generated content is going to take place in a few days as most content writers are incorporating these tools into their workflows however this is changing the ways how people interact with online content.
Conclusion
Learning this far might provide you with insight of what the SEO trends look like in 2022.
Then what are you waiting for?
Start your SEO course today keeping these trends in mind.
FluenceTech Academy is a pioneer in providing well-structured training on SEO.
It not only completes th
e course by explaining the course program but also enriches you with practical exposure by giving real-time examples.
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